Kapiti Food Fair -   Come share it...




























The Kapiti Food Fair is privately owned and operated by Kapiti Business Projects and PartyPerfect Catering. Kapiti Rotary is a key partner helping with logistics on the day including visitor parking and the ATM facility. There are numerous other local businesses and students who choose to support this significant Kapiti-based event by way of reduced cost of service or donation.

The Fair is a commercial event, however, we have a social agenda too. Through our partnership with Kapiti Rotary, the Fair owners work hard to make a significant donation to Kapiti Rotary for distribution to agreed local charities each year.

We believe the Kapiti Coast is an ideal location to host a food related event that attracts vendors from all around New Zealand. This is evident in our growth over the last four years with 80 sites in 2012, 103 in 2013, 124 in 2014, 134 in 2015 and 158 in 2016. In 2014, the venue was moved to the Mazengarb Reserve which has proved to be an ideal location for vendors and visitors. It can handle growth for the future and meets event logistical needs.
 
The Fair continues to have long term aspirations to do what Martinborough has done for the art & craft industry in New Zealand, being, an iconic and enduring annual destination event that draws vendors, and visitors to a memorable event that provides a significant economic contribution to the region.
 
To that end the Kapiti Coast District Council approved for the Kapiti Food Fair to receive contestable funding for a three-year period to support its regional marketing activity. Funding commenced in 2016 and will continue until 2018.
 
Positioning of the Fair continues to align itself to run the day before the popular Thorndon Fair in Wellington. There are many vendors that are influenced to attend particularly if they are from out of the region and they are registered to be at the Thorndon Fair the following day.
 
The Fair always features a Celebrity Chef. In 2016, we hosted Jason van Dorsten of Café Hanoi in Auckland. In 2015 Annabelle White came to Kapiti and Karena and Kasey Bird in 2014. Nadia Lim was celebrity chef in 2012 and in early years we had Simon Holst and Martin Bosley. Each celebrity chef has worked their individual magic to share food and experience for the benefit is visitors.

In 2016 we successfully partnered with Tuatara Brewing to set-up a bar undercover of a Stretch Tent serving beers, wines and cocktails from vendors at the Fair. We were very happy with the response as the Bar provided another place to rest and socialise away from the sun. We intend to replicate the Bar for 2017 with Tuatara Brewing as one of our official sponsors.
 
In 2016, the Fair designed and produced a jute shopping bag to promote the Fair and sell to visitors at gate entry. This initiative will continue in 2017.
 
Join us as the Kapiti Food Fair continues to grow.
 
 





Visitor facts from 2016:
 
In response to the contestable funding received from the Kapiti Coast District Council they conducted a visitor survey with assistance from the Fair in compiling the questions and distribution by students at gate entry.  There were 88 responses were received and mainly Kapiti people responded with 95% rating the Fair as a great event with sampling and buying food and drink as the highlight followed by live music and the Celebrity Chef.
 
55% of visitors came without children
 
82% were female and 80% were over 35
 
Most successful marketing channels:
56% Facebook
44% Billboards
40% Newspaper
22% Word of mouth
 
Facilities and set-up were highly rated with suggestions for improvement including more seating, shade and free sunscreen.
 
86% of visitors rated the selection of vendors highly and the number of new products they tried.
 
There were comments on more availability of veggie, vegan and gluten free options and smaller portions of ready to eat food and lower prices.
 
85% said they are likely to attend the next Fair and will recommend to others to attend.
 
The average spend per person was $81.